We measured an exhibition and experience centre through the eyes of the visitors.
Exhibitions and experience centres can effectively promote the brand and achieve traction for new product launches. But they are costly and often exist only for a short time. The visitor experience is crucial and we made a deep dive into what they really think works, or not.
Boosting innovation for energy drinks.
For one of the leading brands in the Swedish energy drink market, we created a sensory program to evaluate new flavours on an ongoing basis.
Website usability testing for more completes and less support.
We helped Svensk Adressändring with an extensive UX test. The test was performed at a central location using eye tracking enabled monitors and in-depth interviews with respondents.
We conducted a concept test for a global brand of power tools.
We helped a major player in the business to set up a series of concept tests to facilitate the product development process.
How do Swedish diary shoppers make their choice?
A global dairy and FMCG brand approached us to learn more about the Swedish consumer, specifically in the probiotic dairy category.
