We’re always on the lookout for what gets peoples juices going and the trends that will influence the needs of tomorrow.
When it comes to customer discovery, we believe in keeping it real. This means gathering observations where they happen. We go out and meet people where they work, eat, sleep and play – IRL and online.
We are just as comfortable working in B2B, B2C, and the startup world as internally in an organisation to identify pain points, white spaces and opportunities.
Our customer discovery process digs deep into the Swedish culture, contexts, and categories to define the precious gold; insights that create traction for brands, products and market investments.