We find the best ways to create growth in the Swedish market.
We help you decode cultural differences, language barriers, market structures, trends, and Swedish regulations to find white spaces for your products, brands and services.
We bring clarity to the early stages of innovation and development, validate your product customer fit, and align your brands and services to your customers.
Our research expertise, local knowledge and devotion will make all the difference for you in succeeding in creating growth in the Swedish market.
DECODING CUSTOMER JOBS
We help you understand what job the customer really wants to get done.
We’re always on the lookout for what gets peoples juices going and the trends that will influence the needs of tomorrow.
When it comes to customer discovery, we believe in keeping it real. This means gathering observations where they happen. We go out and meet people where they work, eat, sleep and play – IRL and online.
We are just as comfortable working in B2B, B2C, and the startup world as internally in an organisation to identify pain points, white spaces and opportunities.
Our customer discovery process digs deep into the Swedish culture, contexts, and categories to define the precious gold; insights that create traction for brands, products and market investments.
DECODING MARKET – FIT
We help you kill bad ideas faster, reduce risk, and create a customer-product fit.
When it’s time to go from the drawing board to the launch of the actual product, service or experience, we help ensure the customer-solution-fit and the ”proof of concept” with existing and new customers.
Sweden is often used as a test market, well known for its high share of early adopters and tech-savvy and trendy consumers.
We at Asksweden provide valuable insights from Swedish consumers, tapping into their desires, beliefs, wants, and needs.
We do pilots to validate your timing in the market, how interesting the result is for your customers and check if they are willing to pay for it.
We help you
optimize and increase the efficiency of your marketing investments.
When your product hits the market reality, we can help you soften the blow. We evaluate customer stratification, store performance, brand image/awareness and campaign effectiveness.
Your customers experience products and brands through a multitude of activities, touchpoints and interactions. So, the most successful brands align all the moments that really matter to consumers – from advertising to point of sale.
We help you ensure that customer expectations are met by providing independent evaluation of your customers’ brand- or product experience.
We research the right people.
At AskSweden, we pride ourselves on excelling in recruitment for qualitative research projects.
Successful project recruitment is the cornerstone for delivering actionable insights.
We go a long way to find targeted respondents for focus groups, in-depth interviews, diary studies, communities and other qualitative projects.
We have a dedicated panel of consumers and professionals from different backgrounds and we also offer research recruitment as a stand-alone service.
To guarantee successful recruitment for every project, we have developed a four-step recruitment process:
Our moderators’ backgrounds are in consulting.
We have been using qualitative methods to deliver the answers for our clients’ marketing strategy and tactics, business transformation, fuzzy front end of innovation and different brand development phases for over 20 years.
to our facilities in Stockholm.
to our facilities in Stockholm.
In the heart of Stockholm, you’ll find AskSweden’s test facility.
We have designed the facility to create an atmosphere that stimulates group discussions and the participants’ creativity.
At our test facility, we carry out product and concept tests, taste tests for hot and cold food and beverages, as well as qualitative research such as focus groups and IDI:s.
Looking for clarity?
Are you a born researcher?
Want to partner?