About us

We are AskSweden – a clever bunch with sharp minds and warm hearts.

We decode Swedish customers, contexts and categories to create insights that develop better products and services, stronger brands and customer experiences.

We have the right tools, knowledge and experience to be an ambassador for the customer in any organisation, large or small, private or public.

We bring them into your reality to create clarity for what the customers want to get done.

Our customers are international and large enterprises, SME:s, consultancies, research companies, public sector and NGO’s.

AskSweden is proud member of ESOMAR.

DECODING US

We are a collective of amazing people.

AskSweden is a curious bunch of people from different backgrounds, interests and goals in life.

And that’s how we like it.

Diversity is the game for the 21st century, nobody has all the answers, and together we thrive and solve things.

At AskSweden you meet an experienced team of researchers, moderators, management consultants and service designers.

All super smart, curious and a bit crazy.

We encourage an entrepreneurial mindset, new ways of working and new initiatives for ourselves and our clients. And you are most welcome to join our quest.

Why not start with a fika?

We are an experienced bunch.

We have worked with clients from a wide range of businesses, categories and customer problems, in both the consumer and professional markets.

Our projects are large and small, qualitative and quantitative. But there´s always one thing in common.

To deliver the customer point of view to our clients.

Our passion as researchers has led us to always dig deeper, to understand and be able to deliver the answers that will make the difference.

Everything’s connected, and we help you connect the dots.

We have experience working in the following categories:
Power tools, Beverages, Travel & tourism, Industry, Consumer Durables, Appliances, Software/apps, Retail, Tobacco free, Mother & baby, Whitegoods, Confectionery, Agricultural, Construction, and Public affairs, among others.

Our management team

Jonas JyrwallFounder & Partner | Client Relations & Project Management

Johan founded AskSweden and is responsible for client relations, proposals, budgeting and overall project management. He has extensive experience in managing both qualitative and quantitative research projects and holds an MSc in Business and Economics from Linnaeus University, Sweden.

Nick HarmsenPartner | Insight & Consumer Behaviour

Nick specialises in shopper studies, behavioural consumer insights and neuroscience-based research. He has extensive experience in understanding consumer decision-making and holds a degree in International Marketing Management from NIMA in Amsterdam.

Camilla Tengborn FältSenior Moderator & Consultant

Camilla is an experienced moderator and consultant with a strong background in qualitative research. She provides insights for forecasting, business strategy, product development and market planning, and holds a BSc in Business Administration and Economics from Stockholm University.

Kajsa BerggrenProject Manager

Kajsa has over 20 years of experience in conducting and coordinating fieldwork. She is responsible for recruitment coordination, fieldwork planning and project execution across both qualitative and quantitative studies.

Ask Sweden, anything

I have a question!
answer@asksweden.se

Join our dreamteam?
team@asksweden.se

Want to partner?
i do@asksweden.se