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We are AskSweden, a research company helping brands, products, and services gain traction in Sweden.

We help international brands, and organisations decode the Swedish culture, people and markets to identify the gaps, opportunities and the best ways to create growth for their products, brands and services – from customer discovery and product- and concept testing to market activation.

What can we decode for you?


Our Services

We have extensive expertise in helping brands, products, and market investments create traction by decoding Sweden for them.

We help you find new customers, markets, and whitespaces for positioning and the customer’s job to be done. More
We reduce risk and cut time-to-market by testing your products or service concepts before launch. More
We help you optimise your product- or brand performance through relevant touchpoints, such as online, offline and in-store. More
We help you find the right respondents to get the rich and detailed insights you need to make the right decisions. More
We create an inviting atmosphere for co-creation, ask the right follow-up questions, and dig deeper to make the most of any qualitative project. More
We have creative and flexible spaces for conducting product and taste tests, focus groups and co-creation workshops in Stockholm. More

Latest recruitments

  • Fokusgrupp om läskedrycker

Fokusgrupp om läskedrycker!

By |augusti 25th, 2023|Recruitment|

Fokusgrupp om läskedrycker! Vi söker nu ett gäng glada och engagerade läskdrickare som vill vara med i en fokusgrupp online och besvara den klassiska frågan… Vilken dryck är bäst? Coca-Cola eller Pepsi?

  • Fokusgrupp för snickare!

Fokusgrupp för snickare!

By |augusti 11th, 2023|Recruitment|

På uppdrag av en tillverkare av el-verktyg för professionella användare söker vi 10 st snickare för deltagande i en fokusgrupp!

  • Fokusgrupp om whiskey och hållbarhet!

Whiskeyälskare sökes!

By |maj 31st, 2023|Recruitment|

Vi söker miljömedvetna whiskeyälskare som vill kombinera njutning med ett gott samvete till fokusgrupper om whiskey och förpackningsdesign!



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