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We are AskSweden, a research company helping brands, products, and services gain traction in Sweden.

We help international brands, and organisations decode the Swedish culture, people and markets to identify the gaps, opportunities and the best ways to create growth for their products, brands and services – from customer discovery and product- and concept testing to market activation.

What can we decode for you?


Our Services

We have extensive expertise in helping brands, products, and market investments create traction by decoding Sweden for them.

We help you find new customers, markets, and whitespaces for positioning and the customer’s job to be done. More
We reduce risk and cut time-to-market by testing your products or service concepts before launch. More
We help you optimise your product- or brand performance through relevant touchpoints, such as online, offline and in-store. More
We help you find the right respondents to get the rich and detailed insights you need to make the right decisions. More
We create an inviting atmosphere for co-creation, ask the right follow-up questions, and dig deeper to make the most of any qualitative project. More
We have creative and flexible spaces for conducting product and taste tests, focus groups and co-creation workshops in Stockholm. More

Latest recruitments

  • Eye-tracking i butik

Deltagare till butiksintervjuer sökes!

By |februari 19th, 2023|Recruitment|

Vi genomför en ögonrörelsestudie om det växande sortimentet dammsugare i butik. Just sladdlösa skaftdammsugare finns det en uppsjö av. Vi vill lära oss mer om hur man hittar och väljer i butik. Alla som deltar får ett presentkort på 600 kronor!

Vad betyder kaffe för kundupplevelsen?

By |januari 24th, 2023|Recruitment|

Vi genomför nu en studie om kanske en av de viktigaste resurserna på varje företag – kaffe! Vad betyder kaffe på jobbet för dig? Och hur viktigt är det med kaffe som en del av er kundservice?



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