Help with


We are AskSweden, a research company helping brands, products, and services gain traction in Sweden.

We help international brands, and organisations decode the Swedish culture, people and markets to identify the gaps, opportunities and the best ways to create growth for their products, brands and services – from customer discovery and product- and concept testing to market activation.

What can we decode for you?


Our Services

We have extensive expertise in helping brands, products, and market investments create traction by decoding Sweden for them.

We help you find new customers, markets, and whitespaces for positioning and the customer’s job to be done. More
We reduce risk and cut time-to-market by testing your products or service concepts before launch. More
We help you optimise your product- or brand performance through relevant touchpoints, such as online, offline and in-store. More
We help you find the right respondents to get the rich and detailed insights you need to make the right decisions. More
We create an inviting atmosphere for co-creation, ask the right follow-up questions, and dig deeper to make the most of any qualitative project. More
We have creative and flexible spaces for conducting product and taste tests, focus groups and co-creation workshops in Stockholm. More


  • The Power of Distinctive Brand Assets

The Power of Distinctive Brand Assets

By |mars 20th, 2024|Articles|

Distinctive brand assets are those unique visual, auditory, or sensory cues that instantly evoke a brand's identity. They are the recognizable symbols, sounds, and attributes that differentiate one brand from another and become ingrained in the consumer's memory

  • Recruitment for focus groups

Projektkoordinator till AskSweden!

By |mars 7th, 2024|Articles|

AskSweden är ett undersökningsföretag som hjälper internationella varumärken och organisationer att etablera sig eller växa på den svenska marknaden. AskSweden växer och nu söker nu en projektkoordinator!

Latest recruitments

  • Koncepttest av vitvaror!

Deltagare till butiksintervjuer sökes!

By |maj 27th, 2024|Recruitment|

Moderna tvättmaskiner har en massa nya funktioner och är mer miljöanpassade. Men hur väljer man? Just nu genomför vi en marknadsundersökning i butik för att bättre förstår hur du som konsument gör dina val!

  • Var med i ett online-community om sport!

Älskar du sport?

By |april 12th, 2024|Recruitment|

Älskar du att se på sport eller kanske att träna och tävla själv? Vi söker nu 7 st glada sportälskare som vill vara med i en etnografisk undersökning och berätta om sin passion.



Don’t be a stranger

Want to talk?

Want to partner?