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DECODING SWEDEN?

We are AskSweden, a research company helping brands, products, and services gain traction in Sweden.

We help international brands, and organisations decode the Swedish culture, people and markets to identify the gaps, opportunities and the best ways to create growth for their products, brands and services – from customer discovery and product- and concept testing to market activation.

What can we decode for you?

DECODING PEOPLE

Our Services

We have extensive expertise in helping brands, products, and market investments create traction by decoding Sweden for them.

We help you find new customers, markets, and whitespaces for positioning and the customer’s job to be done. More
We reduce risk and cut time-to-market by testing your products or service concepts before launch. More
We help you optimise your product- or brand performance through relevant touchpoints, such as online, offline and in-store. More
We help you find the right respondents to get the rich and detailed insights you need to make the right decisions. More
We create an inviting atmosphere for co-creation, ask the right follow-up questions, and dig deeper to make the most of any qualitative project. More
We have creative and flexible spaces for conducting product and taste tests, focus groups and co-creation workshops in Stockholm. More

Blog

Product tests in Stockholm!

By |September 18th, 2024|Articles, Featured|

At AskSweden, we’re committed to delivering comprehensive, high-quality product testing that drives meaningful results. Our new facility and advanced methodologies are designed to provide you with the insights you need to ensure your product’s success!

  • The Power of Distinctive Brand Assets

The Power of Distinctive Brand Assets

By |March 20th, 2024|Articles|

Distinctive brand assets are those unique visual, auditory, or sensory cues that instantly evoke a brand's identity. They are the recognizable symbols, sounds, and attributes that differentiate one brand from another and become ingrained in the consumer's memory

Latest recruitments

  • Fokusgrupp om tobaksfritt snus!

Webbforum om tobaksfritt snus!

By |May 8th, 2025|Recruitment|

Vi söker deltagare till ett webbforum om tobaksfritt snus! Vi söker dig som har använt tobaksfritt snus, eller nikotinpåsar, under minst 6 månader. Du deltar hemifrån från din egen dator och alla deltagare får ett presentkort på 1000 SEK.

Fokusgrupp om näthat

By |May 4th, 2025|Recruitment|

Näthat är ett växande problem globalt, och i Sverige visar flera studier att det är ganska vanligt. Har du blivit drabbad? Var med i en fokusgrupp och dela med dig av dina erfarenheter och bidra till forskningen!

  • Produktest av tobaksfritt snus!

Produkttest av tobaksfritt snus!

By |March 13th, 2025|Recruitment|

Vi söker dig som gillar tobaksfritt snus och älskar att prova nya smaker! Var med i vårt produkttest och få ett presentkort på 1500 SEK!

DECODING CULTURE

Work

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Want to talk?
hello@asksweden.se

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