Help with
DECODING SWEDEN?
We are AskSweden, a research company helping brands, products, and services gain traction in Sweden.
We help international brands, and organisations decode the Swedish culture, people and markets to identify the gaps, opportunities and the best ways to create growth for their products, brands and services – from customer discovery and product- and concept testing to market activation.
What can we decode for you?
DECODING PEOPLE
Blog
Optimizing Focus Group Recruitment
The success of a focus group heavily relies on recruiting the right respondents. The recruitment process can be challenging, but with a strategic approach, you can assemble a dynamic and engaged group that provides valuable insights. In this blog post, we'll delve into the key strategies and considerations for recruiting respondents to ensure the success of your focus groups.
Product and Concept tests
Product tests are crucial for maintaining product quality, ensuring regulatory compliance, improving product performance, enhancing user satisfaction, and minimizing risks and costs. From the first concept of your product, all the way to market and beyond – product tests give you valuable insights.
Latest recruitments
Smaktest av färskost!
Nu drar vi i gång höstens godaste smaktest! Var med och testa en helt ny färskost. Vilken variant är bäst? Vi söker 150 glada ostälskare som vill dela med sig av sina åsikter.
Djupintervju om kattmat!
Vi söker nu åtta glada och engagerade kattälskare för en djupintervju om kattmat!
Koncepttest av elverktyg!
Jobbar du inom bygg, VVS eller EL? Var med i ett koncepttest av ett nytt elverktyg och få 500 SEK!