Distinctive brand assets are those unique visual, auditory, or sensory cues that instantly evoke a brand's identity. They are the recognizable symbols, sounds, and attributes that differentiate one brand from another and become ingrained in the consumer's memory

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The success of a focus group heavily relies on recruiting the right respondents. The recruitment process can be challenging, but with a strategic approach, you can assemble a dynamic and engaged group that provides valuable insights. In this blog post, we'll delve into the key strategies and considerations for recruiting respondents to ensure the success of your focus groups.

Product tests are crucial for maintaining product quality, ensuring regulatory compliance, improving product performance, enhancing user satisfaction, and minimizing risks and costs. From the first concept of your product, all the way to market and beyond – product tests give you valuable insights.

When quality is more telling than quantity: The advantage of a successful focus group.

Today, a big part of most companies’ customer interaction, is based on digital interfaces such as websites, e-services and mobile apps. Understanding how these interfaces affects your customers, and how it impacts their perception of your company is vital. Yet, few companies sees these, in the full picture of how incorporated UX and CX is.