AskSweden is proud to announce that we have formed a partnership with Useit Consulting, one of Europe’s leading experts on UX and accessibility.
Together, we offer 360 degree take on CX and UX.
Customer eXperience (CX) is your customers full perception of the experience with your company, services, and brand. Understanding the key elements of this is a key factor to design and prioritize effective actions to improve satisfaction, cut costs and increase revenue.
Research on how users perceive digital interfaces is called User eXperience (UX). UX research is mainly based on qualitative research like user tests, interviews, A and B tests and focus groups.
Furthermore, not all users are equal.
Understanding what is working for a healthy, rested middle age man in an office is one thing. Understanding what is working for a stressed mum on the run is another. And when a user is elderly or have disabilities most researchers give up.
This is where accessibility fit in.