Different types of product tests
In hall or CLT (Central Location Testing. This is qualitative market research which takes place in a specific, controlled environment such as our testing facilities, a shopping mall, restaurant or other suitable location.
Home usage test (HUT). This is a market research technique used to evaluate products, typically consumer goods, within the real-life settings of consumers’ homes. This type of test is a valuable method for companies to gather feedback on their products’ performance, usability, and acceptance in a domestic environment. Participants use the product as they normally would in their everyday lives, and are often asked to keep diaries, record their experiences, or fill out surveys about their experiences with the product.
Sensory test. This method is used to assess and analyze the sensory characteristics of a product, such as its taste, smell, texture, appearance, and overall sensory experience. These tests are commonly used in various industries, including food and beverages, cosmetics, perfumes, textiles, and more, to understand how consumers perceive and react to different sensory aspects of a product.
UX test. UX test is short for ”User Experience test,” is a research and evaluation method used to assess the overall experience of users when interacting with a product, service, or system. It is a key component of user experience (UX) design, which focuses on creating products that are user-friendly, efficient, and enjoyable to use. Common methods and techniques used in UX testing include usability testing, A/B testing, eye tracking, cognitive walkthroughs and heuristic evaluations.
Ad- and copy tests. These kinds of tests are market research techniques used to evaluate the effectiveness and impact of advertising campaigns, POS signage as well as other content. They are essential for assessing how well ads and messaging resonate with the target audience and whether they are achieving their intended objectives. Neuroscientific techniques and eye-tracking are a couple of methods that we use, as well as focus groups and surveys.
Need to test a product for the Swedish market?
We at AskSweden have deep local knowledge of the market in Sweden, as well as long experience of product tests of various kinds, from food & beverage to electrical appliances. Our facilities are centrally located and we have a well-regarded recruitment team.
With our services in product testing, there are opportunities for advanced analytics and statistical tests, such as Conjoint, Max-diff and Driver analysis or neuroscience tools such as eye tracking, GSR or facial coding.
We would be thrilled to discuss your projects and needs for product tests in the Swedish market!
Please contact us for further information and discussion.