Exhibitions and experience centres can effectively promote the brand and achieve traction for new product launches. But they are costly and often exist only for a short time. The visitor experience is crucial and we made a deep dive into what they really think works, or not.

We were asked to measure the experience through the eyes of the visitors and learn as much as possible about the impact on brand perception and discovery of products.

For this study we used eye tracking to see what the visitors saw and exit interviews to gain insights and feedback on the key deliverables.

Our study helped our client to improve specific details for future exhibitions and to gain a good measurement of the impact and results of this exclusive marketing investment.