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OUR WORK DECODED

Work2023-02-19T20:08:56+01:00
  • All
  • CUSTOMER DISCOVERY
  • MARKET ACTIVATION
  • PRODUCT AND CONCEPT TESTS
2024-04-20T15:14:24+02:00

Tea Category exploration

MARKET ACTIVATION

Understanding the Swedish tea market.

2024-04-20T15:23:59+02:00

Interviewing sustainability directors

CUSTOMER DISCOVERY

Learn about the plans, challenges and needs of home developers in relation to new sustainability regulation within the EU.

2024-04-20T15:15:27+02:00

Jonny Walker sustainable bottles

CUSTOMER DISCOVERY

Can you sell whiskey in a paper or plastic bottle?

2024-04-20T15:15:56+02:00

Cat and Dog Food deep dive

CUSTOMER DISCOVERY

Exploration of the Swedish pet food market.

2024-04-20T15:24:38+02:00

We measured an exhibition and experience centre through the eyes of the visitors.

MARKET ACTIVATION

Exhibitions and experience centres can effectively promote the brand and achieve traction for new product launches. But they are costly and often exist only for a short time. The visitor experience is crucial and we made a deep dive into what they really think works, or not.

2024-04-20T15:16:27+02:00

Boosting innovation for energy drinks.

PRODUCT AND CONCEPT TESTS

For one of the leading brands in the Swedish energy drink market, we created a sensory program to evaluate new flavours on an ongoing basis.

2024-04-20T15:16:59+02:00

Website usability testing for more completes and less support.

PRODUCT AND CONCEPT TESTS

We helped Svensk Adressändring with an extensive UX test. The test was performed at a central location using eye tracking enabled monitors and in-depth interviews with respondents.

2024-04-20T15:19:47+02:00

We conducted a concept test for a global brand of power tools.

PRODUCT AND CONCEPT TESTS

We helped a major player in the business to set up a series of concept tests to facilitate the product development process.

2024-04-20T15:22:10+02:00

How do Swedish diary shoppers make their choice?

MARKET ACTIVATION

A global dairy and FMCG brand approached us to learn more about the Swedish consumer, specifically in the probiotic dairy category.

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