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DECODING SWEDEN?

We are AskSweden, a research company helping brands, products, and services gain traction in Sweden.

We help international brands, and organisations decode the Swedish culture, people and markets to identify the gaps, opportunities and the best ways to create growth for their products, brands and services – from customer discovery and product- and concept testing to market activation.

What can we decode for you?

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DECODING PEOPLE

Our Services

We have extensive expertise in helping brands, products, and market investments create traction by decoding Sweden for them.

Customer Discovery

We help you find new customers, markets, and whitespaces for positioning and the customer’s job to be done. More

Product and Concept tests

We reduce risk and cut time-to-market by testing your products or service concepts before launch. More

Market Activation

We help you optimise your product- or brand performance through relevant touchpoints, such as online, offline and in-store. More

Recruitment

We help you find the right respondents to get the rich and detailed insights you need to make the right decisions. More

Moderation

We create an inviting atmosphere for co-creation, ask the right follow-up questions, and dig deeper to make the most of any qualitative project. More

Our Facilities

We have creative and flexible spaces for conducting product and taste tests, focus groups and co-creation workshops in Stockholm. More

Blog

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Product tests in Stockholm!

By AskSweden|2024-09-18T16:56:52+02:00september 18th, 2024|Articles, Featured|

At AskSweden, we’re committed to delivering comprehensive, high-quality product testing that drives meaningful results. Our new facility and advanced methodologies are designed to provide you with the insights you need to ensure your product’s success!

The Power of Distinctive Brand Assets

By Nick Harmsen|2024-03-22T09:06:58+01:00mars 20th, 2024|Articles|

Distinctive brand assets are those unique visual, auditory, or sensory cues that instantly evoke a brand's identity. They are the recognizable symbols, sounds, and attributes that differentiate one brand from another and become ingrained in the consumer's memory